From Zimbabwe to Santa Fe, a feature documentary by Cristina McCandless
From Zimbabwe to Santa Fe, logo, a documentary film

Jane Parsons


Being intimately involved with craft producers and communities throughout Zimbabwe gives me hope and belief that our united creative spirit will change the world into a better place to live."

Jane ParsonsA native South African, Jane left her job as assistant curator at Pietermaritzburg’s Tatham Art Gallery to move to Zimbabwe to follow her passion for textiles. She started Jista Print, a business focusing on hand-printing Zimbabwean cotton fabric. Empathizing with Zimbabwean crafters who struggle to maintain crafting as their livelihood, Jane collaborated with crafters, creating new product lines to offer regional and international buyers unique, high quality products. She co-founded a six-week craft workshop for Harare-based crafters, which focuses on capacity building, product development and marketing.

From 2007-2009, Jane was one of three women from Sub-Saharan Africa who served as the W.K. Kellogg Foundation interns with the Santa Fe international Folk Art Market.

Jane serves as the Craft and Applied Art Consultant for the Harare International Festival of the Arts (HIFA), an annual multicultural celebration of the best of Zimbabwean arts and culture, while also facilitating collaborative projects with regional and international artists and performers. Recently, she has been elected coordinator of the newly established Zimbabwe Applied Art and Craft Association (ZAACA). The association aims to foster and promote contemporary and traditional Zimbabwean craft, locally, regionally and internationally.

Jane’s extensive knowledge of Zimbabwe’s craft network combined with her long-standing relationships with rural Zimbabwean villages and crafters has provided the “From Zimbabwe to Santa Fe” production team unparalleled access to the story’s main characters, their communities and their ongoing search for economic opportunities.